ELECTRONIC BILLBOARD in Toronto, Canada (Branded Cities).

A long-awaited deal for a digital billboard on city property that could be a major source of revenue goes before the Westminster City Council when it meets on Wednesday.

The council will consider an agreement with 6260 Westminster Blvd B, LLC for the development and operation of the billboard at 6260 Westminster Blvd, adjacent to the San Diego (405) Freeway.

The term of the agreement would be for 30 years, with the payment to the city starting at $374,000 annually and rising by 10 percent every five years. The total value of the agreement would be $13,116, 537 at the end of 30 years.

The billboard will also offer free public service announcements and a 10 percent discount in business advertisements will be offered to local businesses.

The council will meet in closed session at 4 p.m. and open session at 6 p.m. at 8200 Westminster Boulevard.