Seeking a new brand, image

CONSTRUCTION along Beach Boulevard in Stanton (OC Tribune photo).

Stanton is on a roll and wants the rest of the world to know about it.

At its meeting on Tuesday, the city council will consider an agreement with HUB Ltd. to assist in the design of the city’s official logo, branding and messaging.

In recent years, Stanton has seen a boom in development along Beach Boulevard, attracting new commercial uses and mid-rise residential development that’s changed the landscape for those traveling along that busy thoroughfare.

Under the agreement, HUB will help develop a new city logo, city seal, “tagline” (or marketing motto), document templates, a style guide for city communications, design for wayfinding signs and a strategic communications plan.

The amount of the agreement is not to exceed $85,000 and funds are from the federal American Rescue Plan Act.

Also, the council will consider updating or creating rules and regulations relating to “payday” lender businesses within the city. Such items could include restrictions on operating hours, distancing requirements, and limits on the number of such permitted businesses in the city.

The council will meet at 6:30 p.m. in the Civic Center, 7800 Katella Ave.

Categories: Stanton

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