E-billboards may bring millions




A proposal to build and operate electronic billboards on city-owned property that could bring in $121,763,330 in revenue over 30 years goes before the Westminster City Council when it meets on Wednesday.

At issue is the selection of Branded Cities Los Angeles as the firm that would conduct this business and directing city staff to move ahead with the drafting of a lease agreement.

According to a staff report, Branded Cities proposes to construct two such billboards along the San Diego (405) Freeway, one near the intersection of Beach Boulevard and Edinger Avenue and the other along “old Edwards Street.”

Potential advertisers could include Apple, Amazon, Coca-Cola and Disney. The developer is promising the city a minimum annual guarantee of $825,000 each year through the first five years, rising to $1.328 million in the 26th through 30th years or 62.5 percent of all gross revenues received from advertising.

Branded Cities is offering to pay for all costs involved in building and operating the billboards.

The city wouldn’t receive any money until the billboards have been completed, some time in 2024.

Other items on the agenda include:

  • appointment of 11 members to the new Westminster Community Foundation;
  • special events permits for the unveiling on July 2 of a plaque to honor Capt. Paul Jacobs of the USS Kirk for his efforts to help evacuation refugees from Vietnam in 1975; a summer movie series in July, August and October at Bolsa Chica Park; a commemoration ceremony at Sid Goldstein Freedom Park.

The council will meet at 6 p.m. in its chambers at 8200 Westminster Blvd.

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