HYATT REGENCY Huntington Beach.

Tourism is a big part of Huntington Beach’s economic vitality as well as a major contributor to the city treasury.

On Tuesday, the city council gave its approval to an increase of the self-assessment paid by hotels, motels and short-term rentals to help promote tourism in Surf City.

The council voted to accept an increase from 4 to 6 percent for Huntington Beach Tourism Business Improvement District and its related Visit Huntington Beach arm. Twenty-one hotels and motels are included, as well as about 200 short-term rentals – typically former residences – are in the program.

VHB leadership argues that the increase will be needed to remain competitive with other tourism centers in Orange County, including Disneyland-Anaheim, Newport Beach and South Orange County.

The organization plans to work with the city to improve the appeal of the downtown area with way-finding signs, a “welcome” sign at the entrance to the city pier, restroom upgrades and more.